Susan G. Komen Launches New Event in Sacramento

Sacramento is one of four pilot cities rolling out the family-friendly More Than Pink™ Walk, formerly known as the Race for the Cure®.

Sacramento, CA – Susan G. Komen® Northern and Central California will unveil a new name and fresh new look for its 22nd annual fundraising event on Saturday, May 12th at Cal Expo. The Race for the Cure® will now be called the More Than Pink™ Walk, as four additional colors adorn the event to symbolize Komen’s four pillars – research, care, community and action. In addition to the new look, the fundraiser will be even more family-friendly this year, as the timed race is replaced with a walk that participants of all ages and abilities can enjoy.

“We’re truly honored to be one of four pilot cities selected to roll out the new event name and colors,” said Kelly Mac Millan, Executive Director of Komen Northern and Central California. “The More Than Pink™ Walk will honor cancer survivors along with their families, as well as those who have made a significant impact in the Komen community.”

This year’s fundraising goal is half a million dollars, benefitting Komen’s community programs that serve over 3 million women in 29 counties. Programs include breast cancer education, screening and diagnostic and support services. Since 1996, the Race for the Cure® has invested nearly 20 million dollars in the local community, thanks to thousands of participants who have taken millions of steps toward fighting breast cancer. On average, 1 in 8 women will be diagnosed with breast cancer in their lifetime. Komen’s bold goal is to reduce the number of breast cancer deaths in the U.S. by 50% by 2026.

Participants who have already registered can pick up their packets at the Cal Expo main gate on Friday from noon until 6:00 pm.

Participants can register online at KomenNCCalifornia.org until Friday at 11 pm. They can also register in person – and pick up their packets – at the Cal Expo Main Gate on Friday from noon until 6 pm. Last-minute participants are also welcome on Saturday and they can register at the event starting at 7:30 am until 8:45 am. At 9 am, the Opening Ceremony and walk will begin. The Finish Line Festival will feature Sacramento Republic FC autographs and soccer drills, face painting, balloon animals, Sacramento Kings Dancer autographs, Alpaca petting zoo, bounce house, and much more.

About Susan G. Komen® Northern and Central California

Komen Sacramento Valley and Komen Central Valley joined forces to align with Komen’s Big Goal to reduce current breast cancer deaths by 50% by 2026. Together, they have contributed nearly 22 million to both breast cancer research and to community programs for breast health education, breast cancer screening and treatment to those battling breast cancer. Komen Northern and Central California has two full time offices in Sacramento and Fresno to serve the community. For more information about Susan G. Komen Northern and Central CA and our events visit KomenNCCalifornia.org or call 1-844-KOMENCA

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Since it’s founding in 1982, Komen has funded more than $920 million in research and provided more than $2 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.