Call for Volunteers: Join Us at Pink the Boulevard

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On Saturday, April 29 The River District will “BE BOLD, BE FEARLESS, BE MORE” for the 5th Annual PINK the BOULEVARD celebration.

This celebration with 1,000 PINK Ribbons honors the nearly 1,000 individuals diagnosed with breast cancer each year in Sacramento County and calls attention to the importance of breast cancer education, screening and diagnosis. The PINK celebration is scheduled to continue through May 13, the 2017 Komen Sacramento Valley Race for the Cure®.

1,000 PINK Ribbons is a large task and we’re looking for 50 volunteers, donned in your brightest PINK attire, to make it happen. (Volunteers 13 years or older please, youth must be accompanied by an adult)Please join us!

Please join us!

Saturday, April 29, 7:45 a.m. until 11:00 a.m.

Volunteers report to the Scalehouse at the Township 9 light rail station (Richards Blvd @ North 7th Street) and we’ll be ready with ribbons, morning coffee, juice, and treats.

Important! Wear PINK

Please RSVP to

The morning will involve interaction with the media (we’re planning for coverage on Good Day Sacramento, Channel 31 during their 8:00 hour), so we’ll be in “media visibility mode” before heading out on our mission to install ribbons.

Don’t forget to visit PINK the BOULEVARD between April 29 and May 13 to see displays that include:

  • Giant PINK ribbons at Township 9 Station and at The Party Concierge;
  • The PINK lighted “Confluence” installation under I-5 at Richards;
  • Sacramento Theatrical Lighting and CA Lottery Hqs with PINK light displays…
  • And more!